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Bayer Contour USB

People with diabetes need to know how their blood glucose varies over time so they can know how their diet is impacting their blood sugar and to calculate the amount of insulin required for those using insulin therapy.  Traditionally, this data is recorded in a notebook, on a smart phone app or through the memory function on the monitor itself.  

The consumer expectation for blood glucose meters was they are cheap and disposable (manufacturers give away or sell at a loss to get strip sales).  At the same time, consumer expectations for other consumer electronics are being set by products like the iPhone.  Bayer asked us to determine the underlying needs for blood glucose information aiming at users highly committed to maintaining proper blood glucose levels and then design both the device architecture and the user interface for the product.  It provided a number of firsts to the market including first color display, first direct computer connection, and first premium product on the market.  The second generation of the product continues to be produced. The product won the Medical Design Excellunce award.

Mark Fisher led this project at IDEO.

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