Bayer Contour USB
People with diabetes need to know how their blood glucose varies over time so they can know how their diet is impacting their blood sugar and to calculate the amount of insulin required for those using insulin therapy. Traditionally, this data is recorded in a notebook, on a smart phone app or through the memory function on the monitor itself.
The consumer expectation for blood glucose meters was they are cheap and disposable (manufacturers give away or sell at a loss to get strip sales). At the same time, consumer expectations for other consumer electronics are being set by products like the iPhone. Bayer asked us to determine the underlying needs for blood glucose information aiming at users highly committed to maintaining proper blood glucose levels and then design both the device architecture and the user interface for the product. It provided a number of firsts to the market including first color display, first direct computer connection, and first premium product on the market. The second generation of the product continues to be produced. The product won the Medical Design Excellunce award.
Mark Fisher led this project at IDEO.
Contour USB blood glucose monitor (BGM)
I'm a Title
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
2023
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Tip: Add your own image by double clicking the image and clicking Change Image.